personalisation in retail is now a have-to-have

 

New research has revealed that personalisation in retail is now a have-to-have rather than a nice-to-have

A survey from Eagle Eye has found that 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions.
Eagle Eye’s research also found that 58% of consumers were most likely to redeem promotions sent via digital channels such as mobile, email and social media.
This effect was even greater in younger consumers, where 67% of 16-24 year olds expressed a preference for tech-enabled channels.

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